Heidi is a third generation member of the Vermeer Corporation Family. She is a Licensed Clinical Psychologist at Pine Rest Christian Mental Health Services in Des Moines, IA. In 2010, she became the Family Council Chair at Vermeer Corporation, spearheading initiatives to engage all branches of the family, who owned Vermeer stock by publishing the quarterly Vermeer Communicator, organizing an annual Vermeer Family Camp, and establishing the Ownership Council (OC). Since 2011, Heidi has served as the OC Chair, facilitating OC meetings and  encouraging the Vermeer Family to grow and develop healthy policies and procedures for effective family business governance. In 2012, Heidi teamed up with her husband Chad, PA-C & MBA, and founded Vermeer Quist Consulting. They have started working with family businesses to assess and improve family, business, and ownership dynamics. Heidi started her first term as a Director on the Vermeer Corporation Board of Directors in 2014. She also currently serves on the Iowa Board of Psychology.

In her personal life, Heidi enjoys singing, raising her three children with Chad, and participating in the joy of each God given moment (though she is still learning how to do this).